Now compare your results to what Vaughn Aubuchon suggests are the optimum
values for high rankings in the Google search engine.
I don't know who Vaughn is, but his "1-pagers" can be very useful,
particularly his summary of
information on various aspects of Google. The section on
how Google treats keywords, is excerpted below (a red number means
that the accompanying topic is "hot:").
Use these as a guide as you fine-tune
your site content.
No.
ON-Page Rankings
Suggestions
KEYWORDS
...
1
in URL
First word best, second is second best ...
2
in domain name
Same as in page-name-with-hyphens
3
in title tag
Close to beginning, tag 10 - 60 characters
4
description meta tag
Shows theme - less than 200 chars.
5
in keyword metatag
Shows theme - less than 10 words.
Every word MUST appear in the body.
NO single word more than twice.
6
density in body text
5 - 20% - (all keywords/ total words)
7
Individual kw density
1 - 3% - (each keyword/ total words)
8
in H1, H2 and H3
Use H1 font style
9
font size
In strong, bold, italic, etc.
10
proximity (for 2+ kws)
Adjacent is best
11
phrase order
Anticipate query - match word order.
12
prominence
(how early in page/tag)
Most important at top of page,
in bold, in large font
13
Keyword in alt text
Should describe graphic
14
in links to site pages
(anchor text)
Links out anchor text use keyword?
How did you do?
Let's spend a a little more time on understanding Google's
guidelines in our
next Lesson.
