If you haven't taken
Lesson 1 yet, go there now.
We'll wait for you.
Lesson 9:
Keyword lab
My best keyword is out there,
but how do I find it?
The table below is the result of an extensive search on computer and business
terms in the
Wordtracker database. The highlighted keywords are those which are
applicable to our site.
Note the first-rated term; 15,559 are searching for it, while only 8,700
other sites use the phrase as a keyword. So "office 2003 hack" has a
KEI in the
stratosphere. I couldn't
figure it out even by "googling" it.
We could force it in on our page, but I suspect these are not our customers
anyway.
Our terms are more down to earth. Note that numbers 12 and 13
have favorable KEIs, while 15 to 18 are marginal. The last three are abysmal. My first choice, "work from home." It is under the
8+ we're looking for. A personal favorite, "entrepreneur" is dismal, less than
0.1!
| Wordtracker: Computer/Business |
|
March 21, 2005 |
|
|
|
|
|
|
No. |
Keyword |
KEI Analysis |
Count |
Competing |
|
|
|
|
|
| 1 |
"office 2003 hack" |
27,825.573 |
15,559 |
8,700 |
| 2 |
"rss latest news" |
689.767 |
2,865 |
11,900 |
| 3 |
"google" |
208.982 |
166,717 |
133,000,000 |
| 4 |
"blog definition" |
121.940 |
1,003 |
8,250 |
| 5 |
"search engines" |
82.220 |
55,527 |
37,500,000 |
| 6 |
"free fonts" |
79.529 |
10,207 |
1,310,000 |
| 7 |
"search engine list" |
52.485 |
2,701 |
139,000 |
| 8 |
"computer wallpaper" |
51.811 |
5,018 |
486,000 |
| 9 |
"internet search engines" |
46.759 |
6,790 |
986,000 |
| 10 |
"internet search engines" |
46.711 |
6,790 |
987,000 |
| 11 |
"internet speed test" |
44.916 |
2,005 |
89,500 |
| 12 |
"work from home businesses" |
29.051 |
1,098 |
41,500 |
| 13 |
"best home based businesses" |
27.405 |
1,124 |
46,100 |
| 14 |
"best search engine" |
24.756 |
3,825 |
591,000 |
| 15 |
"home based business ideas" |
9.576 |
1,137 |
135,000 |
| 16 |
"work at home" |
7.416 |
7,902 |
8,420,000 |
| 17 |
"work from home" |
6.552 |
6,849 |
7,160,000 |
| 18 |
"home based business opportunity" |
6.189 |
2,537 |
1,040,000 |
| 19 |
"work from home jobs" |
5.529 |
1,178 |
251,000 |
| 20 |
"home based business opportunities" |
4.365 |
1,625 |
605,000 |
| 21 |
"internet home based business" |
4.130 |
1,008 |
246,000 |
| 22 |
"home based business" |
4.015 |
4,957 |
6,120,000 |
| 30 |
"make money online" |
1.387 |
1,558 |
1,750,000 |
| 34 |
"business opportunity" |
0.766 |
2,619 |
8,960,000 |
| 41 |
"entrepreneur" |
0.088 |
1,055 |
12,600,000 |
Out of curiosity, I searched for the most popular
terms overall and found the top-ten on KEI:
|
|
Wordtracker: General/High Rank |
|
March 21, |
2005 |
|
No. |
Keyword |
KEI Analysis |
Count |
Competing |
| 1 |
"zip code finder" |
139.913 |
4,877 |
170,000 |
| 2 |
"united states zip codes" |
106.580 |
1,460 |
20,000 |
| 3 |
"zip codes" |
102.064 |
20,281 |
4,030,000 |
| 4 |
"zip code directory" |
99.560 |
4,979 |
249,000 |
| 5 |
"online dictionary" |
86.242 |
24,002 |
6,680,000 |
| 6 |
"name meanings" |
83.510 |
4,766 |
272,000 |
| 7 |
"area codes" |
75.335 |
13,751 |
2,510,000 |
| 8 |
"online currency converter" |
46.121 |
1,431 |
44,400 |
| 9 |
"internet speed test" |
44.916 |
2,005 |
89,500 |
| 10 |
"best digital camera" |
36.230 |
2,111 |
123,000 |
|
Maybe we should add a zip code finder to our site. That's
not really a good idea, but an Internet speed test would not be too far outside
our site's purpose.
Visit
Sumantra Roy's site,
1stSearchRanking.com, for more on KEI and related topics.
Below are several additional tools that you may
find useful. The list is adapted from an article on
Search Engine Watch. Use them help you to generate ideas, or to check on your selected
keywords.
Keyword Tools
Also, try this:
KeywordSleuth: Find up to 5,000 popular search phrases based on your Web
site's theme or topic.
Type a keyword for ideas:
Don't feel obliged to use all of the
tools, but try at least three to get that many points of view. We hope you have
a lot of effective keywords and key phrases to take to our next lesson, which is about
software to help us in getting "prime real estate" on SERPs.
On to
Lesson 10
>>>
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