The Affiliate Marketing "Gurus:"

Ken Evoy developed the highly successful SiteSell and SiteBuildIt software. Go to Evoy for the links that make the case for his products.

Rosalind Gardner has collected a useful directory of business links, though many of these merely lead to salesletters. See Gardner.

Allen Gardyne, while not an actual guru, helps you to figure out which affiliate programs might work for you. At Gardyne you can also find a very useful Glossary.

Jinger Jarrett recommends a few very handy links. SeeJarrett.

Perry Marshall's "Tools for Winning in the Marketing Mosh Pit" can be found at Marshall.

At Martell you will find a couple of freebie resources, and a press release on James Martell.

Priya Shah has a good article on the tools of Affiliate Marketing and some free downloads at Shah.