Priya Shah
First, submit to all of the relevant directories you can find. Major
directories like the Open Directory, of course, but also smaller
directories like GoGuides, Skaffe, Gimpsy, etc. Look for any
"vertical" or "industry" directories by visiting the "Search Engine
Guide" (www.searchengineguide.com) and browsing their directory of
directories.
Next, it's time to get linked into the community of related web sites.
For all of the main search terms you're targeting, take a look at the
top ranked pages on Google. I like to work with the first 20-30 top
ranked sites, assuming that they're all really relevant. Visit each
one – if they have a links page, or link to related sites, ask them
for a link to your site. Next, look at who is linking to them,
and try to get links from the same places.
Try to control the link placement as much as you can. A link on a big
"resources" page is nice, as long as you're listed with similar sites.
Links on higher-traffic pages, articles, reviews, etc. can often bring
in significant traffic on their own. Find pages that link to sites
like yours, and ask for links.
In many cases, the most appropriate page for another site to link to
will be your home page, but this isn't always true. While you're
working on links, look for opportunities to establish links into your
"internal" content pages.
I get a lot of links into my Inside Out Marketing site, from webmaster
resource sites. These folks will happily link directly to a resource
like my article on "spam-proofing your website," because that's of
interest to their visitors. These links boost the "PageRank" for all
the pages on my site, they make it easier for all search engines to
find my internal pages, and they make it a lot easier for folks to
find those internal pages.
For more information on linking strategy, grab the free "Linking
Matters" report (www.linkingmatters.com),
visit sites like "Linking 101" (www.linking101.com),
and read through Chapter 6 of SEO Fast Start (Step 4: Linking and
Off-The-Page Factors).
6 Ways To Attract Search Engines
To Your Website More Often
Copyright 2004 Priya
Shah
Adding fresh, updated content to your website
is the surest way to get search engines engines to spider your
site more often. Search engines are known to index sites updated
on a regular basis more frequently.
Updating and adding to the content on your website
frequently will give you an advantage in the search results and
also help you expand the number of search terms or key phrases
you can get found for.
There are many tools and resources you can use
to automate the process of adding fresh, updated content and creating
more spider-food on your website.
Here are six ways to add fresh content to your
site:
- Weblogs or Blogs
A blog is an online diary or journal. Setting
up a blog is easy and the many free blogging services make it
possible for just about anyone to get started.
Several blog programs allow your users to create
an account and post their comments to your blog, thereby adding
more fresh content for you.
I use Blogger.com to create my own blogs like
the Number
One In Your Niche Blog.
- Newsletters or Ezines
Publishing a regular newsletter or ezine is an
excellent way to add content at regular intervals and get repeat
traffic to your site. Archiving your newsletters online is one
way of automatically updating your pages and adding new content.
- Content Management Systems
Content Management Systems (CMS) allow you or
your website visitors to add, edit or delete content to your website
without having to create and format the pages manually.
Article exchange scripts are a type of content
management system. There are many zero-cost or open-source content
management systems like PHP-Nuke or Post-Nuke, that are often
included with hosting packages and require no set up.
Xongoo!
CMS is a search engine friendly and zero-cost content management
system
Other open-source CMS include PHP-Nuke
and Drupal
- Forums/Bulletin Boards
A forum or bulletin board is an excellent tool
for building content and creating an online community that will
bring repeat traffic. Many web hosts now provide packages that
include bulletin board scripts on your server.
The best part about a forum is that it allows
your visitors to build your content for you. However, it does
require time and energy, and some technical knowledge to moderate
and maintain forums.
- Reviews/Interviews
Reviewing and publishing a write-up on new products
or resources in your field is becoming a favourite technique with
affiliate marketers looking to boost their commissions. It is
also an excellent way to get found for the keywords related to
the product you review.
You can also do regular interviews of experts
in your industry and put up the transcript on your site.
My product
reviews have allowed me to get high rankings for specific
keywords of my choice
- RSS or Newsfeeds
RSS is the latest craze in online publishing because
it allows syndication of *expert* news and content that is regularly
updated at the source.
Using RSS feeds you can enhance your site content
without the need to write a single line on your own. Search engines
love RSS feeds and are known to spider pages with such feeds more
often.
Priya Shah is the CEO of eBrand360.
Her areas of specialization include internet
marketing, search
engine optimization and business
blogging
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52
Secrets My Mom Never Told Me
About Internet Marketing
Build
My First Website
